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You are probably seeing this more and more a cross the internet. Whether you are an e-commerce company or an organization that relies on donations, the approach to your opt-in loyalist would be a little different but the reason is the same - remind them you are thinking of them. An e-commerce company should send an email marketing message out once a week depending on the product mix. For an organization the marketing message should be received at least once a month informing loyalist to know about upcoming events and general happenings.

What we do is design an attractive template that resembles your web site. Create subject lines that improves your open rate, graphics and headlines that encourage Clickthrough(s) Here are the features of our software:

Standard Features

• Mail-merge Personalization
• Message Scheduling
• Forward-to-a-Friend
• Assured CAN-SPAM Compliance
• SpamCheck™
• Open and Clickthrough Tracking
• Bounce-back Handling
• Subscription Management

Advanced Features Included Free

List Segmentation

• Multiple Message Autoresponders
• Surveying Tool
• RSS Feeds
• Exclusion Lists
• Advanced Analytics
• Event Management
• Industry Leading Deliverability
• iContact Community
• History of Subscriber Actions

Full Listing of iContact Features

Send

• Schedule emails to be sent in the future
• Send personalized emails to each recipient using mail merge fields
• Resend archived messages without retyping
• T3 connected servers deliver emails to your entire list quickly. No more waiting hours for delivery
• Send test emails to ensure professional, typo-free communications
• Send to multiple lists at a single time
• Our exclusion list feature allows you to choose lists or segments who should not receive a specific message delivery.

Manage

• Create and manage an unlimited number of lists
• A complete contact management and follow-up system
• Track how well your subscriber lists are retaining contacts via detailed reports
• Complete list add/remove/sent statistics and activity reports
• Create your own sign-up form(s) to collect subscribers from visitors to your web site
• Complete bounce-back email handling
• Easily import subscribers and contacts from any application or database
• Event RSVP Management & Follow-up
• Subscribers manage subscription. No more manual removes and complete opt-out ability ensured
• Complete list archive and subscriber reports
• View dates and addresses of user removals
• Save your emails as drafts to send later
• Searchable database allows you to easily find and update subscriber information

Track

• Complete message reporting including open and click-through tracking
• View delivery, bounces, opens, clickthroughs, and unsubscribes for each message
• See who opened and clicked on which message
• Export available of all reporting data
• Segment your list based on reporting results

Segment

• List segmentation - divide your lists into smaller, targeted segments
• Segment by any field or set of fields you have stored in your lists
• Easily save segments for future use
• Segments dynamically update as additional people fit the segment criteria

Follow-up

• Send automated messages to subscribers based on date or how long they subscribed
• Create multiple day e-courses to educate your prospects and clients
• Create your a follow-up campaign in advance to put your marketing on auto-pilot
• Add an autoresponder sign-up form to your web site

Survey

• Create, send, and track the results of surveys sent to your customers and subscribers
• Add an unlimited number of survey questions
• Customize your survey with your logo and color scheme
• Ask multiple choice, yes/no, and open-response questions
• Real-time tracking data with responses and graphs
• Export all data for further analysis

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